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Research papers

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
June 15, 1997
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Citation

Santos, N. G. (1997a, June 15). From the survival consumer to the citizen consumer (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-survival-consumer-to-the-citizen-consumer-portuguese-


Research papers

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
May 1, 1997
×

Citation

Santos, N. G. (1997a, May 01). From the survival consumer to the citizen consumer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-survival-consumer-to-the-citizen-consumer-